Tina Fu

• Founder & Designer of

Tina Couture

• Movie Costume Director

• Fashion Columnist for Sing Pao Daily Newspaper (HK)

Tina, a native of Hong Kong, Australia-educated in business, balanced her responsibilities within the family electronics manufacturing business after graduation, but never ceased chasing her dream of becoming a fashion designer.

From a young age, Tina excelled in art and loved sketching wedding dresses, always dreaming of becoming a fashion designer. She had a keen eye for beauty in her surroundings and also loved interior design, arts, and graphics. Her fashion journey began modestly with a small cabinet and a home sewing machine in her 600sqm lifestyle showroom in Shanghai, starting initially as a side hobby. She hired a tailor to bring her designs to life, focusing on wedding dresses, her ultimate passion.

The lifestyle showroom she co-founded, located in Shanghai's historic French Concession and formerly a 600sqm bank warehouse with a 5ft ceiling, gained significant media attention in 2006. As the retail arm of Hong Kong’s renowned wedding gift company Exclusivités, it showcased international brands in silverware, tableware, crystalware, wine, tea, along with a wine cellar, Chinese antiques, and a few of Tina’s wedding dress designs. These designs attracted the interest of French expats and soon grew in popularity among the European expat community in Shanghai.

Simultaneously, she embarked on her first major design project: creating around 100 evening dresses over two years for a TV presenter. This led to fashion shows at gala dinners, art exhibitions, and TV commercials, and appointed as movie costume directors for three Chinese movies, further boosting Tina’s profile.

With an experienced in-house team of 8-10 tailors and six years of expertise in custom wedding dresses ranging from XXS to XXL, Tina felt confident enough to open her first boutique on The Bund, Shanghai. This milestone allowed her to launch her collections at Shanghai Fashion Week, marking a significant step in her career as a fashion designer.

Tina’s goal was to introduce luxurious, simple gowns to China, moving away from the 2000s' fascination with Korean crystal-adorned ball gowns and traditional Chinese attire.

Her designs embody simplicity, elegance, and chic sophistication, crafted with the finest fabrics and impeccable craftsmanship, ensuring customer satisfaction for life's most significant moments. Designed for the modern woman to be unforgettable.

Throughout the custom design process, many of her clients become cherished friends.

Tina feels blessed to have seamlessly entered the fashion world, thanks to her entrepreneurial father's mentorship. His lessons in perseverance inspired her to master design, production, and marketing with fervor. Her brand vision is now highly esteemed.